Redesigning Employment Pass Application in Singapore
…new Centre, and tested for feasibility. WPD staff, employers and current users were invited to try out the prototypes, and their feedback helped to further refine EPSC design, production and…
Feeling in Control: Bank of America Helps Customers to “Keep the Change”
…dollars in total. 60% of all new customers enroll for “Keep the Change”. 99% of customers who signed up for the program stayed with it. https://www.youtube.com/watch?v=_4iFWP3VNxk Closely observing user behavior…
B2B Design Thinking: Product Innovation when the User is a Network
…the user-centered innovation approach strengthened the value proposition of their offerings beyond their old unique selling proposition (durability and energy efficiency). Chasing a New Opportunity with a New Mindset The…
From Universe to Society
…resources or capabilities to look at how their results could be utilized outside the high-energy physics research context. In order to find new ways in which basic research advancement can…
The Rise & Fall of Design Thinking at Oticon
…new direction. The top management decided to invest in a completely new group with an uncertain outcome a group that would “invent things.” The leader of this innovation group decided…
