Marc-Alexander Winter, Founder and Managing Director of SERVITIZE UG
Marc-Alexander Winter is the founder and Managing Director of SERVITIZE UG, a consultancy.
Coming from a strategy consulting background Marc blends analytical rigor with contemporary innovation concepts to support B2B enterprises to define, design and implement service-based growth strategies.
He discovered his passion for Design Thinking when SAP SE – a company he worked with for 18 years – embedded the approach into its DNA in the late 2000s. Since than he is keen to explore ideas to use DT to create new concepts and services in the B2B space.
Marc holds a degree in economics and is an alumnus of the HPI Certification program.
Marc-Alexanders tags of interest: B2B Design Thinking, Service Design, Servitization, Service Innovation, Service Business Models, Service-dominant Logic, Value Creation & Value Capture, Network Empathy, Ecosystem Design
Posts by Marc-Alexander:
B2B Design Thinking: Product Innovation when the User is a Network (10 Mar 2021 in Case Studies)