We differentiate between three editorial levels of stories:
1) Design thinking classics: Case studies that are well-documented and widely known, which we include in our collection for the sake of completeness. If not stated otherwise there are compiled by our editors via desk research.
2) Normal cases: Stories, which are less known and got collected and rewritten by our editors via desk research.
3) Stories with validated data: These cases are based on first-hand empirical information that our editors received during their research.
The story of the start-up "Everest" shows how design thinking is applied in the search for a viable business model.