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To understand design thinking better we have to examine its different forms of implementation in organizations and know as many cases (failed or successful) as possible. This why we have set up a public list of organizations who practice the concept. We use the list to get an overview over the manifold applications of design thinking and to also screen interesting interview partners for our research. We further hope that it might also be useful for other researchers and everyone interested in the topic. Please feel free to add any other organization you know by entering it into this Google spreadsheet here. The list will refresh itself, once you reload this page. Your help is greatly appreciated!

Yes! I want to enter new Design Thinking Organizations/Initiatives into the Google-Spreadsheet.

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OrganizationCountryIn short chatchwords: How does the organization engage with Design Thinking (in this example)?More Infos ... (one URL of case)Added by ...
Organization, Business Unit, Product or ServiceTLDsome keywords
Event Design CollectiveCHDesign at the speed of change - development of the #EventCanvas methodology to enable teams to systematically design behaviour change through interventions and events. (in company) training + Event Design Certificate programmes + Consulting more cases in the Event Design Handbook here:
IKB Innsbrucker Kommunal BetriebeATDT used to become more customer-oriented by discovering which problems affect customer relationships and resolving them.
Australian Taxation Office (ATO)AUcultural transformation
Deloitte digitalAUcultural tramsformation, improvement of customer relationship
SMS Management and TechnologyAUSelling consulting services for customer experience, digital innovation and change management using Design Thinking
SunCorp (insurance company)AUThey used DT to facilitate a big merger.
The Australian Center for Social InnovationAU
PwC AustraliaAUSTRALIADT used strengthened for corporate and digital for innovation PwC Sensis or search Smart Startup and Digital Pulse for @kateeriksson1
P&GBELChange Management, product development
CERN IdeaLabCH"Pilot to explore the value and impact of fundamental research on our daily lives. We seek to find paths for technologies developed at CERN." with the help of DT.;
SwisscomCHBrainGym, internal change, etc., Entwicklung eines neuen Preismodelles,
BayerDElooks like that they start to do it
BertelsmannDEin cooperation with School of Design Thinking
BMWDEin cooperation with School of Design Thinking
Charité: OnkolizerDEApp zur Unterstützung bei der Behandlung von Krebspatienten
DaimlerDEin cooperation with School of Design Thinking: Advanced Track 2010/2011www.daimler.deOlga Scupin
DerdackDEsoftware company with own DT space and DT projects Huesam
Deutsche BahnDEDesign Thinking Workshops, Co.Op with Dark Horsewww.deutschebahn.deOlga Scupin
Deutsche BankDEgroup technology & operations, DT as "HR initiative/recruiting campaign"
DHLDEbring buddy
FraportDEcollaboration with School of Design Thinking
Janssen-CilagDEcollaboration with School of Design Thinking
Metro AGDEcollaboration with School of Design Thiniking
MieleDEin cooperation with School of DT (Advanced Track Project)
SAPDEcustomer discovery, cultural transformation
Schröder und PartnerDEchange management
Telekom DEusing design thinking at the Innovation Lab
VWDEin cooperation with School of Design Thinking
WikiMediaDE"Überblick über die Welt der Wikimedia Chapter und ihrer zahlreichen Stakeholder zu gewinnen"
ZOO HannoverDErather "unconcious" DT,
Charité Berlin, BCRT/BSRT, Biothinking ProgramDECollaboration and innovation in research in the Life Sciences (graduate education and research projects support)
CreuznacherDETeaching DT in schools and universities
SiemensDE/CN Industrial Design Thinking Program (applying, teaching and coaching DT along project execution),,
UnternehmerTUMDEWe apply Design Thinking in our daily innovation work with startups, SMEs and corporates and also train&coach people in understanding and applying Design Thinking e.g. in our entrepreneurial qualification programs like Manage&More
The Good KitchenDKThe "goal was to create a modern and democratic meal service that offered a differen-tiated service with individually adjusted meals of both high quality and extra value.",
JLL-Jones Lang LaSalleElong term cultural change, DT as an innovation program, customer engagementStarted in January of 2014Reka Barath
BayteqECReading IDEO methods and Stanford
THALESFRSet up of a Design Center in charge of Design thinking. Growing an international community of design thinking practitioners.Didier Boulet
MappyFRused since September 2013
AirbusFR/DEDT workshops @ dSchool Potsdam; Establishment of an innovation Scupin
EBS Business SchoolGERTeaching DT, students as well as executive programs
Sense Consulting Ltd. CroatiaHRDT promotion (conferences, round-tables), DT training (@universities or tailored for corporations/companies), DT implementation (@organzations)
IPCRI (Israel Palestine Center for Research)ILDT for Peace-making
InfosysINDT training of 25.000 people???
Godrej: Chotu KoolIN / USto address the basic refrigeration needs of rural families in India
SAP CSR + SANKARA EYE CAREIndiaDesign thinking in field of Eye Care Health Service. Sharma (
Onclaude ( Design Thinking and Human-centered Design (combined with Lean methodologies) to the corporate, SME's and non-profit world to drive agile innovation; using Design Thinking in self-initiated projects at all levels and stages (research, ideation, implementation)
Panasonic: OxyrideJP
ShimanoJPCoasting Bike
BBVA BancomerMXIDEO + BBVA: Bancarización: Bringing a Savings Product to Market
AholdNLSetting up a Design Thinking Lab
Deloitte Innovation NLInnovating the innovation process, in cooperation with TU Delft as a Graduation ProjectCarien de Heus
Philips Electronics (PHG)NLDT for healthcare
RadBoud REshapeNL
Shell Innovation ResearchNL
UnileverNLDisruptive Design Studio in colaboration with the TU Delft
VliscoNL/ ZA
NovabasePT"bridge between the old and new incarnation of Novabase"- change management
Future BalloonsPTDT in support of consultancy to social economy organizations, induction of social innovation Rodrigues
CelfinetPTCelfinet Student ClubCollaboration between Celfinet and Universities. Participation on the program "Design Kit: Prototyping" Tomas
Electrolux: Design LabSE?
Bristol MaidsUKtogether with UK Design Council
FutureGovUKBringing DT into Local Government/ pulic
GlaxoSmithKline (?)UK
Condair: JS HumidifiersUKchange management
Lambeth CouncilUKtogether with UK Design Council
NIKEUKpromote cancer awareness
AirBnBUSHypothesis testing, pivoting, empathy
AmwayUSEstablishment of a huge business innovation support center in collaboration with IIT.ID (alumni); 24h Design Thinking competitions @Jan_Schmiedgen
Bank of America: Keep the ChangeUSService
Cincinnati Children's Hospital Medical CenterUSEnhance transition from pediatric to adult care --> sickle-cell disease (SDC)DMI SUmmer 2013@Jan_Schmiedgen
CiscoUSals Basis für Teamarbeit
Clorox CompanyUSto improve their ability to generate bigger, more innovative Marketing ideas
D-Lab: CharcoalUS???
D-Rev: ReMotions's JaipurKneeUSlow-tech prosthetic knee for the developing world
Embrace Infant IncubatorUSlow-cost infant warmer,
Flad ArchitectsUSarchitecture
GE: GE Adventure SeriesUSbetter MRI-treatment "experience" for kids
GE: HealthcareUSDT as another and complementary form of "research"
Google: Google VenturesUS
IBMUSDT, Ux and Agile
Intuit Inc.USdesign for delight --> DT as main driver for innovation
Intuit, Inc.USKNOWLEDGE BASE ARTICLES AREA FOR THE ONLY WAY THESE Aren’t CONSIDERED A TIME FORM TOGETHER THEIR POSITIONING FOR AN AUDIENCE TO SHARE THEM TO BE SURE THAT user can get their issue resolved for customer experience including a new number of their clients in order for them to order their businesses in new phone phone company and pick it all out for a number and they have them pick it out right
JetBlueUScollaboration with Stanford,
Kaiser PermanenteUShealthcare delivery
Kaiser PermanenteUSGarfield Innovation Center, ideation and prototyping space for environment and product simulations Korb
Marriot 4 SeasonsUSuse design thinking (eg. prototyping new lobby with foam core)
Mattel: PlatypusUS
Mayo ClinicsUSimprove consumer health care experience and delivery Beispiel: Jack & Jill rooms
MeYouHealthUSto better understand why they valued their health,
MicrosoftUSimprove user experinece (is shown by an example-MS Office 2007),
Naval Undersea Warfare Center (NUWC) NewportUSbuilding a better command center,
P&GUSlongt-term cultural change, DT as innovation program
P&G (früher)/ BlackberryUS
PepsiCoUS"providing leadership in architecting an innovative design approach to the company’s brands"
Pfizer: NicoretteUSimprove sale and performance of NicoretteJeanne Liedtka, Tim Ogilvie: Designing for Growth
PloomUSRedesign the smoking experience
Stanley Works: Black & DeckerUS???
SteelcaseUSseating solution found in a common school enviroment
Three Twins Organic Ice CreamUS"a tool for leadership to create competitive advantage and to enrich lives", the "company tries to add a twist on things, such as a splash of balsamic vinegar to strawberry ice cream, sourcing milk and cream within 17 miles of their factory and using organic ingredients."
University of Pittsburgh Medical CenterUSimprove experience while seeing as many patients as possible
VF CorporationUSchange management
US - Presidential Innovation Fellows ProgramUSUsing DT for public policy making
Datascope AnalyticsUSdashboard design
AdobeUSused for different product developments; pilot courses for customer service organizatione.g.
PulseUSApp-Co praised by Steve Jobs and acquired for 90Mio in 2010
PillpackUSRedesigning the Patient Medication Experience
Miraclefeet BraceUSStanford Extreme Affordability: Braces for children with clubfeet
Juntos FinanzasUS
Chick-fil-aUSRedesign of restaurant space,
San Francisco’s Department of Emergency ManagementUSdeveloping the city’s preparedness platform via DT
St. Joseph HealthUSPartnered with IDEO and practiced sceneography to enrich and individualize the patient experience as a part of their branded "sacred encounters" initiative Korb
Georgia TechUSEmpathy and user understanding that most patient don't like to be stabbed with single needle for vaccinations; lead to microneedle patch Korb
Metropolitan GroupUSCampaign development, Co-creation of materials and Organizational Development for multitude of government agencies, non-profit organizations and
New York TimesUS
IKEA + IDEOUS, SEDesign leaders partner to reimagine how we'll interact with kitchens in 2025 Korb
AccentureUS/int.Consultants using DT Huesam
Sternin Positive Deviance InitiativeVN
Kickstart WORLDIrrigation Pumps
Anzisha (Center for Entrepreneurial Leadership at African Leadership Academy)Leadership and Entrepreneurship, "in the hope of making a positive change to the continent"
3Mcustomer engagementJeanne Liedtka, Andrew King and Kevin Bennett: Solving Problem with Design Thinking (
P&G: Consumer Products: Swiffer
Sennheiserbuid an Innovation Campus
Toyotaredesigned the customer contact centerJeanne Liedtka, Andrew King and Kevin Bennett: Solving Problem with Design Thinking (,
PRODAP - IT Public AgencyBRProject management and innovation. Innovation Project
FrameworkBRConsultant Project Management usind DT - Project
Project ThinkingBRApproach Project Management usind DT - Project
MayfieldroboticsUSBring Ux / HCI to a new dimension --> Dan Saffer, Caroline Gayle? (Info from Bennie)
Pedigree TracksDE/UKTailored menus for dogs based on activity tracking
YanmarJPInternal trainings
CurioSchoolJPK12 learning program for afternoon education in
Design City KoldingDNKurban planning/innovation management/business development strategy developed with DT Schmieden
BikeOffUKprevent bike theft with design thinking
Chobani JoghurtUSthey use DT to organize everything around user journeysSara Brooks (VA) can make contact@Jan_Schmiedgen
bonprixDE/UKSupport cross-departemental collaboration with internal coaches
Genovasi d.schoolMYThe Royal Malaysia Police used empathy to build trust with the local community to create a safer neighbourhood. Gasper
Genovasi d.schoolMYThe Ministry of Plantation Industries and Commodities (MPIC) redesigned their event space to boost participation and engagement. Gasper
Genovasi d.schoolMYThe Ministry of International Trade and Industry (MITI) engenders a DT condusive environment in their organisation backed by top management support. Gasper
Genovasi d.schoolMYParkEasy (the name of a startup and app) used DT to enhance the functioning of their app by empathising with their users parking frustrations. Gasper
Genovasi d.schoolMYNuren Group, develops and refines a content and commerce platform for brides and new mothers so that their users can better make purchase decisions. Gasper
Genovasi d.schoolMYYaysan Sime Darby used DT to operationalise the idea of a food surplus app which transformed food surplus distribution and collection. Gasper
University of Minnesota School of NursingUSAPost Baccaluareate Certificat in Health Care Design and Innovation
HatchUp.DesignDEHatchUp provides a digital platform for Virtual and Hybrid Design Thinkinghttps://www.hatchup.designFabian Biegel
Acción Pública LABCOLDesign Thinking applied into public affairs, public policy and public services Gil

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