Design thinking is getting more and more popular. Some already regard it as a new management paradigm. Ten years ago Hasso Plattner, co-founder of SAP, was one of the first people to support design thinking massively. Due to his financial support the d.school in Stanford, California was established in 2005. The institute evolved to be a known beacon for design thinking. A few years later he founded the sister institute “HPI School of Design Thinking” in Potsdam, Germany. In his interview with us he looks back at a decade in which design thinking was made accessible for a broader audience.
We met Akshay Kothari, one of the two co-founders of Pulse, a business reader app that was famously displayed by Steve Jobs at the Apple Worldwide Developers Conference in 2010 and was later acquired by LinkedIn for 90 Million Dollars. Akshay and his business partner Ankit Gupta started developing Pulse in 2010 when they were still students at Stanford.
Sam Bucolo, a leading academic and practitioner in the field of design-led innovation, talked to us about design thinking in Australia. And he revealed why the middle management is oftentimes not prepared when it comes to the implementation of design thinking.
A passionate user researcher and natural design thinker, Julie Baher is currently managing the Customer Experience team for SaaS products at Citrix. Together with her team, Julie is responsible for championing design thinking to drive innovation at Citrix. In this interview, she tells us the story of how, through design thinking, they turned around a robust company like Citrix into a sleek organisation that praises design as it’s core differentiator.