Starting Up with Design Thinking: The Story of LinkedIn’s Pulse
…example the aspect of manipulation. A test subject decides that she wants to follow New York Times news and she then immediately sees visuals of NY Times news appear. This…
How Design Thinking Enabled MLP to Speak the Customer’s Language
…knew they had to adapt their marketing communication to match customer’s demand. Compiling a mission statement with the help of design thinking? We talked to Jan Berg, division manager…
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Who we are
…Beckmann Editorial Support Technical Administration The curatorial team is partly funded by the Hasso Plattner Design Thinking Research Program and the HPI Potsdam. Our Authors Author Latest Post…
Japan Patent Office Strives to Bridge Invention and Innovation through Design-Driven Management
…digital or physical prototypes. They tested the idea by themselves and improved it before testing it with users. Test They tested their ideas through prototypes with those who are close…
