How IBM made sense of ‘generic design thinking’ for tens of thousands of people
An IoT solution in the German Mittelstand? Small and medium-sized enterprises are the powerhouse of Germany’s economy, but they often shy away from embedded systems technology. During an innovation cooperation with SAP’s German SME department, a team from Piller Blowers & Compressors paved the way for building trust in a bigger solution: a predictive maintenance service for their higher-performance machines.
How do you encourage new customers to open bank accounts? In 2004, Bank of America assigned design agency IDEO to boost their enrollment numbers: a problem lacking any user perspective or problem (yet).
Taking Risks, Earning Trust and Including Co-Workers: User-Centred Design at Deutsche Bahn Operations
Start with a small thing, and it will grow bigger: Andreas Bürgler, Head of Deutsche Bahn Station&Service AG (Operations), talks about introducing user-centred design methods in his department – with a 200-participant design thinking sprint and a re-designed service counter as a lighthouse project.
In Innogy’s innovation hub, venture developers either cooperate with an existing start up – or pitch their own ideas for a viable business model. In 2015, Itai Ben-Jacob went for the latter and developed the idea for innogy’s eCarSharing project in a design thinking workshop.
The Dutch company Vlisco produces traditionally crafted ‘Dutch Wax Print’ fabrics for West African markets. Lately, the organization faces disrupted markets, competition, and Chinese counterfeit – and uses design thinking to come up with a new vision to secure its future.