A Tough Crowd: Using Design Thinking to Help Traditional German Butchers
Jan31

A Tough Crowd: Using Design Thinking to Help Traditional German Butchers

“If this were a good idea, someone would have done it already”: this is what a design thinking team heard, over and over again, when trying to develop new business concepts for traditional butcher shops in Germany. As design thinkers and fans of wild ideas, they were used to skepticism – but definitely not to the level they’ve encountered in this project with the butchers.

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How Design Thinking Turned One Hospital into a Bright and Comforting Place
Jan27

How Design Thinking Turned One Hospital into a Bright and Comforting Place

Long dreary corridors, impersonal waiting rooms, the smell of disinfectant — hospitals tend to be anonymous and depressing places. Even if you’re just there as a visitor, you’re bound to wonder, “How can my friend recover in such an awful place? Will I get out of here without catching an infection?” The transformation of the Rotterdam Eye Hospital suggests that it doesn’t have to be this way.

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How SwipeSense Makes Hand Cleaning In Hospitals As Easy As Wiping Them On Pants
Jan03

How SwipeSense Makes Hand Cleaning In Hospitals As Easy As Wiping Them On Pants

We go to hospitals expecting to get better. But in many cases, they only make you sicker. According to the Centers for Disease Control and Prevention, over 2 million Americans contract Hospital Acquired Infections, resulting in 100,000 deaths and over $30 billion in costs to the health care system per year.

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Be rebellious! How ANA is Utilizing Design Thinking to Connect its Past with its Future
Dec12

Be rebellious! How ANA is Utilizing Design Thinking to Connect its Past with its Future

Japan’s largest airline faces the challenges of an inert industry and a risk-avoiding cultural context by establishing a Digital Design Lab: A case story about the spirit of yanchasa, the role of ambassadors in the organization and a new crowdfunding platform for Japan.

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Comfortable with Feeling Uncomfortable: Innovation at the San Francisco Opera
Dec05

Comfortable with Feeling Uncomfortable: Innovation at the San Francisco Opera

On March 2, 2015, a line of people stretching around the block waited to get into the Rickshaw Stop on Fell Street in San Francisco. This was not like most nights at the funky music venue and bar; the people in line weren’t waiting to see an indie band, or dance to music spun by a DJ. This night the entertainment would be opera … of a sort.

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Failure to Launch: Learning About Design the Hard Way
Dec01

Failure to Launch: Learning About Design the Hard Way

In 2004, the Australian Taxation Office (ATO) decided to design and build an enterprise content management system to streamline its publishing process. The first attempt revealed the technology of the day was inadequate for the design of this complicated project. However, 12 years later the ATO now has a world class website which is shaped by daily user feedback and longitudinal unmoderated usability benchmarking.

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