Redesigning Employment Pass Application in Singapore
Jun15

Redesigning Employment Pass Application in Singapore

The Ministry of Manpower’s Work Pass Division (WPD) used design thinking as a tool to develop better ways to support foreigners who choose Singapore as a destination to live, work and set up businesses. The case reveals: Design thinking can potentially transform the perception and meaning of public service.

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The Rise & Fall of Design Thinking at Oticon
May18

The Rise & Fall of Design Thinking at Oticon

In 2007, top management of hearing aid manufacturer Oticon boldly established a working group dedicated to a rather new and odd thing called design thinking. Three years later, the group was dissolved. This is the story of a tragic misunderstanding and untapped potential.

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The Link between Data Triangulation and Brainstorming Facilitation: Design Thinking at AirBnB
May16

The Link between Data Triangulation and Brainstorming Facilitation: Design Thinking at AirBnB

AirBnB is kind of a role model for »designpreneurship«: Entrepreneurs with backgrounds in design professions who start companies, which increasingly set the tone in an environment of digitalization. We visited Sasha Lubomirsky, the Head of User Research of AirBnB’s »Insights« team, to learn more about design thinking’s role for their current business development.

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From Stories and Metrics
May13

From Stories and Metrics

How Intuit communicates and measures the impact of its design thinking program.

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Autodesk: A Design-Driven Company
May12

Autodesk: A Design-Driven Company

Design thinking’s pledge is that everyone is able to learn certain creative skills and that companies can train to be innovative. Carl Bass, CEO of Autodesk, disagrees: “Not everybody can be a Michael Jordan.”

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How AirBnB uses Design Thinking in Projects – An Example
May08

How AirBnB uses Design Thinking in Projects – An Example

Design thinking and design research inform strategic decision-making on many levels. This is an example of how AirBnB’s Insights team uses data to address current user experience challenges on the platform.

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