Design Thinking as an Entrepreneurs’ Mindset?
The story of the start-up “Everest” shows how design thinking is applied in the search for a viable business model.
How IBM made sense of ‘generic design thinking’ for tens of thousands of people.
Start with a small thing, and it will grow bigger: Andreas Bürgler, Head of Deutsche Bahn Station&Service AG (Operations), talks about introducing user-centred design methods in his department – with a 200-participant design thinking sprint and a re-designed service counter as a lighthouse project.
The story of the start-up “Everest” shows how design thinking is applied in the search for a viable business model.
