From Universe to Society
Jun25

From Universe to Society

One would not expect to find design thinking in a place where physicists and engineers use some of the world’s most powerful particle accelerators and complex scientific instruments to probe the fundamental structure of the universe. Yet at CERN a design thinking initiative was started. Why?

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The Rise & Fall of Design Thinking at Oticon
May18

The Rise & Fall of Design Thinking at Oticon

In 2007, top management of hearing aid manufacturer Oticon boldly established a working group dedicated to a rather new and odd thing called design thinking. Three years later, the group was dissolved. This is the story of a tragic misunderstanding and untapped potential.

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Changing Experiences through Empathy – The Adventure Series
Dec10

Changing Experiences through Empathy – The Adventure Series

Design thinking has often-times been described as an empathic approach. Leonards and Rayports classic “Empathic Design” is a close relative of this thought: How might we find out what people themselves do not know? At GE Healthcare empathy was needed to understand how children experience CT, X-Ray and MRI scanning procedures.

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One Project Changes the Organization: The Case of Derdack
Oct29

One Project Changes the Organization: The Case of Derdack

Derdack was looking for ways to address their users’ needs in a more structured and systemic way. They had no idea that starting their first design thinking project would not only change their customer’s “wake up experience” but also their corporate culture as a whole.

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Design Thinking as an Entrepreneurs’ Mindset?
Jun13

Design Thinking as an Entrepreneurs’ Mindset?

The story of the start-up “Everest” shows how design thinking is applied in the search for a viable business model.

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