How IBM made sense of ‘generic design thinking’ for tens of thousands of people.
How do you encourage new customers to open bank accounts? In 2004, Bank of America assigned design agency IDEO to boost their enrollment numbers: a problem lacking any user perspective or problem (yet).
In Innogy’s innovation hub, venture developers either cooperate with an existing start up – or pitch their own ideas for a viable business model. In 2015, Itai Ben-Jacob went for the latter and developed the idea for innogy’s eCarSharing project in a design thinking workshop.
The Dutch company Vlisco produces traditionally crafted ‘Dutch Wax Print’ fabrics for West African markets. Lately, the organization faces disrupted markets, competition, and Chinese counterfeit – and uses design thinking to come up with a new vision to secure its future.