What could L Airlines have been doing wrong so that customers were dissatisfied with their in-flight meal experience – on a 90 minute flight?
In 2004, the Australian Taxation Office (ATO) decided to design and build an enterprise content management system to streamline its publishing process. The first attempt revealed the technology of the day was inadequate for the design of this complicated project. However, 12 years later the ATO now has a world class website which is shaped by daily user feedback and longitudinal unmoderated usability benchmarking.
In autumn 2007 the Danish innovation and design agency Hatch & Bloom was assigned to design a new meal service for The Municipality of Holstebro. Six month later the idea for The Good Kitchen was created. Thus the way was cleared for a new type of meal service in Denmark, a meal service with more quality, more flexibility and more freedom of choice.