Umpqua – Slow Banking: Building a Community Experience
Banks are boring. Community banks are getting globalized.
Then, how did a small Oregon-based bank succeed into one of the best in the world?
Feeling in Control: Bank of America Helps Customers to “Keep the Change”
How do you encourage new customers to open bank accounts? In 2004, Bank of America assigned design agency IDEO to boost their enrollment numbers: a problem lacking any user perspective or problem (yet).
Adding Value to Service Expansion: Vlisco’s Innovation Journey
The Dutch company Vlisco produces traditionally crafted ‘Dutch Wax Print’ fabrics for West African markets. Lately, the organization faces disrupted markets, competition, and Chinese counterfeit – and uses design thinking to come up with a new vision to secure its future.
How Design Thinking Turned One Hospital into a Bright and Comforting Place
Long dreary corridors, impersonal waiting rooms, the smell of disinfectant — hospitals tend to be anonymous and depressing places. Even if you’re just there as a visitor, you’re bound to wonder, “How can my friend recover in such an awful place? Will I get out of here without catching an infection?” The transformation of the Rotterdam Eye Hospital suggests that it doesn’t have to be this way.