A major French furniture company challenges an international team of students to redesign the bathroom experience for the elderly – and receives a product that ends up changing the way their organization approaches senior customers.
One would not expect to find design thinking in a place where physicists and engineers use some of the world’s most powerful particle accelerators and complex scientific instruments to probe the fundamental structure of the universe. Yet at CERN a design thinking initiative was started. Why?
In 2007, top management of hearing aid manufacturer Oticon boldly established a working group dedicated to a rather new and odd thing called design thinking. Three years later, the group was dissolved. This is the story of a tragic misunderstanding and untapped potential.