Curiosity and Freestyle: Redesigning the In-Flight Meal Experience
Apr05

Curiosity and Freestyle: Redesigning the In-Flight Meal Experience

What could L Airlines have been doing wrong so that customers were dissatisfied with their in-flight meal experience – on a 90 minute flight? 

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IBM: Design Thinking Adaptation and Adoption at Scale
Jul07

IBM: Design Thinking Adaptation and Adoption at Scale

How IBM made sense of ‘generic design thinking’ for tens of thousands of people.

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