We met Akshay Kothari, one of the two co-founders of Pulse, a business reader app that was famously displayed by Steve Jobs at the Apple Worldwide Developers Conference in 2010 and was later acquired by LinkedIn for 90 Million Dollars. Akshay and his business partner Ankit Gupta started developing Pulse in 2010 when they were still students at Stanford.
One would not expect to find design thinking in a place where physicists and engineers use some of the world’s most powerful particle accelerators and complex scientific instruments to probe the fundamental structure of the universe. Yet at CERN a design thinking initiative was started. Why?
AirBnB is kind of a role model for »designpreneurship«: Entrepreneurs with backgrounds in design professions who start companies, which increasingly set the tone in an environment of digitalization. We visited Sasha Lubomirsky, the Head of User Research of AirBnB’s »Insights« team, to learn more about design thinking’s role for their current business development.
How Intuit communicates and measures the impact of its design thinking program.
Design thinking and design research inform strategic decision-making on many levels. This is an example of how AirBnB’s Insights team uses data to address current user experience challenges on the platform.