Curiosity and Freestyle: Redesigning the In-Flight Meal Experience
What could L Airlines have been doing wrong so that customers were dissatisfied with their in-flight meal experience – on a 90 minute flight?
Be rebellious! How ANA is Utilizing Design Thinking to Connect its Past with its Future
Japan’s largest airline faces the challenges of an inert industry and a risk-avoiding cultural context by establishing a Digital Design Lab: A case story about the spirit of yanchasa, the role of ambassadors in the organization and a new crowdfunding platform for Japan.
Failure to Launch: Learning About Design the Hard Way
In 2004, the Australian Taxation Office (ATO) decided to design and build an enterprise content management system to streamline its publishing process. The first attempt revealed the technology of the day was inadequate for the design of this complicated project. However, 12 years later the ATO now has a world class website which is shaped by daily user feedback and longitudinal unmoderated usability benchmarking.
The Link between Data Triangulation and Brainstorming Facilitation: Design Thinking at AirBnB
AirBnB is kind of a role model for »designpreneurship«: Entrepreneurs with backgrounds in design professions who start companies, which increasingly set the tone in an environment of digitalization. We visited Sasha Lubomirsky, the Head of User Research of AirBnB’s »Insights« team, to learn more about design thinking’s role for their current business development.
From Stories and Metrics
How Intuit communicates and measures the impact of its design thinking program.
