IBM: Design Thinking Adaptation and Adoption at Scale
How IBM made sense of ‘generic design thinking’ for tens of thousands of people.
From Stories and Metrics
How Intuit communicates and measures the impact of its design thinking program.
One Project Changes the Organization: The Case of Derdack
Derdack was looking for ways to address their users’ needs in a more structured and systemic way. They had no idea that starting their first design thinking project would not only change their customer’s “wake up experience” but also their corporate culture as a whole.
