The Rise & Fall of Design Thinking at Oticon
May18

The Rise & Fall of Design Thinking at Oticon

In 2007, top management of hearing aid manufacturer Oticon boldly established a working group dedicated to a rather new and odd thing called design thinking. Three years later, the group was dissolved. This is the story of a tragic misunderstanding and untapped potential.

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One Project Changes the Organization: The Case of Derdack
Oct29

One Project Changes the Organization: The Case of Derdack

Derdack was looking for ways to address their users’ needs in a more structured and systemic way. They had no idea that starting their first design thinking project would not only change their customer’s “wake up experience” but also their corporate culture as a whole.

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