Please Contribute!

To understand design thinking better we have to examine its different forms of implementation in organizations and know as many cases (failed or successful) as possible. This why we have set up a public list of organizations who practice the concept. We use the list to get an overview over the manifold applications of design thinking and to also screen interesting interview partners for our research. We further hope that it might also be useful for other researchers and everyone interested in the topic. Please feel free to add any other organization you know by entering it into this Google spreadsheet here. The list will refresh itself, once you reload this page. Your help is greatly appreciated!


Yes! I want to enter new Design Thinking Organizations/Initiatives into the Google-Spreadsheet.

If you want to contribute in other ways to this blog just get in touch with us. Make sure, you read our FAQ before contacting us!

 

OrganizationCountryIn short chatchwords: How does the organization engage with Design Thinking (in this example)?More Infos ... (one URL of case)Added by ...
Organization, Business Unit, Product or ServiceTLDsome keywords
Event Design CollectiveCHDesign at the speed of change - development of the #EventCanvas methodology to enable teams to systematically design behaviour change through interventions and events. (in company) training + Event Design Certificate programmes + Consulting more cases in the Event Design Handbook here: http://www.eventcanvas.org/eventdesignhandbook/ http://www.eventcanvas.org/portfolio/college-extraordinary-experiences-13-15-nov-2016/@ruudwjanssen
IKB Innsbrucker Kommunal BetriebeATDT used to become more customer-oriented by discovering which problems affect customer relationships and resolving them.http://www.pdagroup.net/openpda/2014/11/meeting-the-customers-needs-is-the-key-success-design-thinking-at-the-ikb/
ANZ BankAU
Australian Taxation Office (ATO)AUcultural transformationhttp://dab.uts.edu.au/research/conferences/dtrs8/docs/DTRS8-York-et-al.pdf
Deloitte digitalAUcultural tramsformation, improvement of customer relationshiphttp://www.deloittedigital.com/au/blog/design-thinking
SMS Management and TechnologyAUSelling consulting services for customer experience, digital innovation and change management using Design Thinkinghttp://smsmt.com/AU/What-We-Do/Design/Strategic-Design
SunCorp (insurance company)AUThey used DT to facilitate a big merger.http://www.amazon.com/Solving-Problems-Design-Thinking-Publishing/dp/0231163568/@Jan_Schmiedgen
The Australian Center for Social InnovationAUhttp://www.tacsi.org.au@Jan_Schmiedgen
PwC AustraliaAUSTRALIADT used strengthened for corporate and digital for innovation approac.google PwC Sensis or search Smart Startup and Digital Pulse for articleskate.eriksson@au.pwc.com @kateeriksson1
P&GBELChange Management, product developmenthttp://de.slideshare.net/researchvlerick/design-thinking-by-andr-convents-procter-gamble
WhirlpoolBR
CERN IdeaLabCH"Pilot to explore the value and impact of fundamental research on our daily lives. We seek to find paths for technologies developed at CERN." with the help of DT.http://www.goodnewsfinland.com/archive/news/ea96a140/; http://indico.cern.ch/getFile.py/access?resId=0&materialId=0&confId=265084@Jan_Schmiedgen
Nestle?CH???
SwisscomCHBrainGym, internal change, etc., Entwicklung eines neuen Preismodelleshttp://www.swisscom.ch/solutions/de/start/newsdialog/praxis/braingym-das-treibhaus-der-inspiration.html, http://books.google.de/books?id=cTKSMg8W5_YC&pg=PT143&lpg=PT143&dq=Onkolizer+design+thinking&source=bl&ots=vKg5HMMsWS&sig=lPoYe8AtImbINLOsX2uHN0bu39M&hl=de&sa=X&ei=pcX4Uq2fG4jYtAba4IGoAQ&ved=0CHQQ6AEwCA#v=onepage&q=Onkolizer%20design%20thinking&f=false
BayerDElooks like that they start to do it
BertelsmannDEin cooperation with School of Design Thinking
BMWDEin cooperation with School of Design Thinking
Charité: OnkolizerDEApp zur Unterstützung bei der Behandlung von Krebspatientenhttp://books.google.de/books?id=cTKSMg8W5_YC&pg=PT143&lpg=PT143&dq=Onkolizer+design+thinking&source=bl&ots=vKg5HMMsWS&sig=lPoYe8AtImbINLOsX2uHN0bu39M&hl=de&sa=X&ei=pcX4Uq2fG4jYtAba4IGoAQ&ved=0CHQQ6AEwCA#v=onepage&q=Onkolizer%20design%20thinking&f=false
DaimlerDEin cooperation with School of Design Thinking: Advanced Track 2010/2011www.daimler.deOlga Scupin
DerdackDEsoftware company with own DT space and DT projectshttp://www.derdack.com/en/about-derdack/Danjela Huesam
Deutsche BahnDEDesign Thinking Workshops, Co.Op with Dark Horsewww.deutschebahn.deOlga Scupin
Deutsche BankDEgroup technology & operations, DT as "HR initiative/recruiting campaign"https://jobs.db.com/Job/1555/Praktika-im-Projekt--Design-Thinking
DHLDEbring buddyhttp://www.thedarkhorse.de/dhl-bring-buddy
FraportDEcollaboration with School of Design Thinkinghttp://www.hpi.uni-potsdam.de/presse/mitteilung/beitrag/hpi-school-of-design-thinking-tag-der-offenen-tuer-am-16-januar.html
Janssen-CilagDEcollaboration with School of Design Thinking
Metro AGDEcollaboration with School of Design Thinikinghttp://www.excitingcommerce.de/2012/10/design-thinking-real-drive.html
MieleDEin cooperation with School of DT (Advanced Track Project)
SAPDEcustomer discovery, cultural transformationhttp://www.pdagroup.net/openpda/tags/success-story/#sthash.9aQkgBcJ.dpbs
Schröder und PartnerDEchange managementhttp://www.steuerbuero-schroeder.de/staerken/kanzleithinking
Telekom DEusing design thinking at the Innovation Lab
VWDEin cooperation with School of Design Thinking
WikiMediaDE"Überblick über die Welt der Wikimedia Chapter und ihrer zahlreichen Stakeholder zu gewinnen"http://blog.wikimedia.de/tag/design-thinking/
XingDE
ZOO HannoverDErather "unconcious" DThttp://www.ftd.de/karriere/:design-thinking-im-zoo-hannover-menschen-tiere-sensationen-erfolg/50153723.html?page=4, http://learni.st/users/131859/boards/27131-design-thinking-case-studies-and-success-stories
Charité Berlin, BCRT/BSRT, Biothinking ProgramDECollaboration and innovation in research in the Life Sciences (graduate education and research projects support)http://www.bsrt.de/index.php?option=com_content&task=view&id=542&Itemid=502andrea.scheer@charite.de
CreuznacherDETeaching DT in schools and universities worldwidewww.creuznacher.de
SiemensDE/CN Industrial Design Thinking Program (applying, teaching and coaching DT along project execution)http://innovationwatch.com/creating-desired-futures-how-design-thinking-innovates-business-by-michael-shamiyeh-and-dom-research-laboratory-birkhauser/, http://www.linkedin.com/jobs2/view/9429673, http://bit.ly/1x7AVW6
UnternehmerTUMDEWe apply Design Thinking in our daily innovation work with startups, SMEs and corporates and also train&coach people in understanding and applying Design Thinking e.g. in our entrepreneurial qualification programs like Manage&Morehttps://www.unternehmertum.de/ebbinghaus@unternehmertum.de
The Good KitchenDKThe "goal was to create a modern and democratic meal service that offered a differen-tiated service with individually adjusted meals of both high quality and extra value."http://www.hatchandbloom.com/case-studies?show=kkx, http://www.youtube.com/watch?v=_gxBBVDzQO8
JLL-Jones Lang LaSalleElong term cultural change, DT as an innovation program, customer engagementStarted in January of 2014Reka Barath
BayteqECReading IDEO methods and Stanford d.school papersmauricio.bayas@bayteq.com
THALESFRSet up of a Design Center in charge of Design thinking. Growing an international community of design thinking practitioners.Didier Boulet
MappyFRused since September 2013https://www.gsb.stanford.edu/news/headlines/first-graduate-completes-online-stanford-certificate-innovation-entrepreneurship
AirbusFR/DEDT workshops @ dSchool Potsdam; Establishment of an innovation campuswww.airbus.comOlga Scupin
ArupGBbnbnbnnbnhttp://innovationwatch.com/creating-desired-futures-how-design-thinking-innovates-business-by-michael-shamiyeh-and-dom-research-laboratory-birkhauser/
EBS Business SchoolGERTeaching DT, students as well as executive programshttp://www.ebs-init.de/de-institut/design-thinking-atelier/
Sense Consulting Ltd. CroatiaHRDT promotion (conferences, round-tables), DT training (@universities or tailored for corporations/companies), DT implementation (@organzations) http://www.senseconsulting.eu
IPCRI (Israel Palestine Center for Research)ILDT for Peace-making
InfosysINDT training of 25.000 people???http://articles.economictimes.indiatimes.com/2015-04-24/news/61493903_1_attrition-rate-design-thinking-vishal-sikka@Jan_Schmiedgen
Godrej: Chotu KoolIN / USto address the basic refrigeration needs of rural families in Indiahttp://www.innosight.com/impact-stories/chotokool-case-study.cfm
SAP CSR + SANKARA EYE CAREIndiaDesign thinking in field of Eye Care Health Service.http://scn.sap.com/community/design-thinking/blog/2014/09/29/design-thinking-in-eye-careRakesh Sharma (rakeshsharmar@gmail.com)
Onclaude (onclaude.com)ITBringing Design Thinking and Human-centered Design (combined with Lean methodologies) to the corporate, SME's and non-profit world to drive agile innovation; using Design Thinking in self-initiated projects at all levels and stages (research, ideation, implementation)http://onclaude.com
Panasonic: OxyrideJP
ShimanoJPCoasting Bikehttp://yannigroth.com/2010/05/12/what-caused-shimanos-coasting-program-fail/
BBVA BancomerMXIDEO + BBVA: Bancarización: Bringing a Savings Product to Markethttp://www.cgap.org/photos-videos/bancarizaci%C3%B3n-bringing-savings-product-market@klaralindner
AholdNLSetting up a Design Thinking Lab
Deloitte Innovation NLInnovating the innovation process, in cooperation with TU Delft as a Graduation ProjectCarien de Heus
Philips Electronics (PHG)NLDT for healthcarehttp://www.design.philips.com/philips/shared/assets/design_assets/pdf/nvbD/july2010/people_focused_innovation_in_healthcare.pdf
RadBoud REshapeNLhttp://www.amazon.de/Design-Transitions-Inspiring-Stories-Viewpoints/dp/9063693214/@Jan_Schmiedgen
Shell Innovation ResearchNLhttp://innovationwatch.com/creating-desired-futures-how-design-thinking-innovates-business-by-michael-shamiyeh-and-dom-research-laboratory-birkhauser/
UnileverNLDisruptive Design Studio in colaboration with the TU Delfthttp://www.io.tudelft.nl/en/news/article/detail/project-innovating-innovation-met-unilever-van-start/
VliscoNL/ ZAhttp://de.slideshare.net/ArnoudBladergroen/ddw-presentatie-arnoudbladergroenapril2013
NovabasePT"bridge between the old and new incarnation of Novabase"- change managementhttp://www.amazon.de/Design-Transitions-Inspiring-Stories-Viewpoints/dp/9063693214/@Jan_Schmiedgen
Future BalloonsPTDT in support of consultancy to social economy organizations, induction of social innovationhttp://www.future-balloons.eu/images/fubaloo/desdobrveldesign%20social_versao%20ingles_final_opt.pdfClara Rodrigues future.balloons@gmail.com
CelfinetPTCelfinet Student ClubCollaboration between Celfinet and Universities. Participation on the program "Design Kit: Prototyping" https://novoed.com/prototyping-fall-2015Augusto Tomas augusto.tomas@gmail.com
Electrolux: Design LabSE?
Bristol MaidsUKtogether with UK Design Council
FutureGovUKBringing DT into Local Government/ pulic serviceswww.wearefuturegov.com
GlaxoSmithKline (?)UK
Condair: JS HumidifiersUKchange managementhttp://www.bpir.com/design-thinking/menu-id-71/example-cases.html
Lambeth CouncilUKtogether with UK Design Council
NIKEUKpromote cancer awarenesshttp://www.bpir.com/design-thinking/menu-id-71/example-cases.html
AirBnBUSHypothesis testing, pivoting, empathyhttp://yourstory.com/2013/02/design-thinking-engineering-and-a-problem-the-airbnb-story-in-joe-gebbias-own-words/
AmwayUSEstablishment of a huge business innovation support center in collaboration with IIT.ID (alumni); 24h Design Thinking competitionshttp://www.amwayinnovationstories.com/our-stories/ @Jan_Schmiedgen
AppleUS???
AutoDeskUS@Jan_Schmiedgen
Bank of America: Keep the ChangeUSServicehttp://www.forbes.com/2010/01/14/tim-brown-ideo-leadership-managing-design.html
Cincinnati Children's Hospital Medical CenterUSEnhance transition from pediatric to adult care --> sickle-cell disease (SDC)DMI SUmmer 2013@Jan_Schmiedgen
CiscoUSals Basis für Teamarbeithttp://www.cisco.com/web/about/ac79/innov/expIT.html
CitrixUS
Clorox CompanyUSto improve their ability to generate bigger, more innovative Marketing ideashttp://www.strategicinsights.biz/case_studies.html
D-Lab: CharcoalUS???
D-Rev: ReMotions's JaipurKneeUSlow-tech prosthetic knee for the developing worldhttp://www.fastcoexist.com/1681952/a-cheap-prosthetic-knee-for-the-developing-world-designed-from-patient-feedback
Embrace Infant IncubatorUSlow-cost infant warmerhttp://createdu.org/design-thinking/design-thinking-in-action/, http://embraceglobal.org
EverestUS?http://evr.st/
Flad ArchitectsUSarchitecturehttp://www.flad.com/
GEUS
GE: GE Adventure SeriesUSbetter MRI-treatment "experience" for kidshttp://blogs.forrester.com/kerry_bodine/13-06-14-customer_experience_innovation_from_the_outside_in
GE: HealthcareUSDT as another and complementary form of "research"http://www.gereports.com/fusing-science-and-empathy-in-design-thinking-at-ge/
Google: Google VenturesUShttp://www.ahrq.gov/news/events/conference/2008/Evenson.pdf
IBMUSDT, Ux and Agilehttp://www.slideshare.net/arifont/staying-on-target-with-ibm-design-thinking-and-lean-ux?from_search=3
Intuit Inc.USdesign for delight --> DT as main driver for innovationhttp://de.slideshare.net/IntuitInc/back-end-of-innovation-2013-how-we-innovate
JetBlueUScollaboration with d.school Stanford http://www.jetblue.com, http://www.reuters.com/article/2011/05/26/idUS217905+26-May-2011+BW20110526
Kaiser PermanenteUShealthcare deliveryhttp://opinionator.blogs.nytimes.com/2009/12/13/a-breath-of-fresh-air-for-health-care/?_php=true&_type=blogs&_r=0
Kaiser PermanenteUSGarfield Innovation Center, ideation and prototyping space for environment and product simulationshttp://www.fastcompany.com/3043056/at-this-fake-hospital-linen-schlepping-droids-robo-patients-and-the-future-of-medicineElizabeth Korb
Marriot 4 SeasonsUSuse design thinking (eg. prototyping new lobby with foam core)http://www.uie.com/brainsparks/2009/12/30/marriott-courtyard-lobby-prototyping/
Mattel: PlatypusUS
Mayo ClinicsUSimprove consumer health care experience and delivery Beispiel: Jack & Jill roomshttp://www.mayo.edu/center-for-innovation/what-we-do/design-thinking
MeYouHealthUSto better understand why they valued their healthhttp://meyouhealth.com/, http://www.forbes.com/sites/darden/2013/08/29/design-thinking-creating-a-better-understanding-of-today-to-get-to-a-better-tomorrow/
MicrosoftUSimprove user experinece (is shown by an example-MS Office 2007)http://de.slideshare.net/chrisbernard/design-thinking-dallas?from_search=7, https://vimeo.com/86171896
Naval Undersea Warfare Center (NUWC) NewportUSbuilding a better command centerhttp://athenanavy.wordpress.com/2013/11/20/if-you-give-an-engineer-a-toy-building-a-better-command-center/, http://cimsec.org/give-engineer-toy-building-better-command-center/@Jan_Schmiedgen
P&GUShttp://www.psfk.com/2010/04/pg-shifts-focus-to-packaging-adopts-design-thinking-globally.html
P&GUSlongt-term cultural change, DT as innovation programhttps://theclaystreetproject.pg.com/claystreet/default.aspx
P&G (früher)/ BlackberryUShttp://www.businessweek.com/stories/2008-07-28/p-and-g-changes-its-gamebusinessweek-business-news-stock-market-and-financial-advice
PepsiCoUS"providing leadership in architecting an innovative design approach to the company’s brands"http://www.dmi.org/dmi/html/conference/annual12/sp_porcini.htm http://madeinchinasuppliers.com/pepsico-appointed-new-cdo-to-infuse-new-design-thinking-beverages-alcohol.html
Pfizer: NicoretteUSimprove sale and performance of NicoretteJeanne Liedtka, Tim Ogilvie: Designing for Growth
PloomUSRedesign the smoking experiencehttp://www.ploom.com/about
Stanley Works: Black & DeckerUS???
SteelcaseUSseating solution found in a common school enviromenthttp://www.designsojourn.com/ideo-and-steelcase-unveils-schooldesk-of-the-future/
Three Twins Organic Ice CreamUS"a tool for leadership to create competitive advantage and to enrich lives", the "company tries to add a twist on things, such as a splash of balsamic vinegar to strawberry ice cream, sourcing milk and cream within 17 miles of their factory and using organic ingredients."http://threetwinsicecream.com/icecream@Jan_Schmiedgen
University of Pittsburgh Medical CenterUSimprove experience while seeing as many patients as possiblehttp://www.ahrq.gov/news/events/conference/2008/Evenson.pdf
VF CorporationUSchange managementhttp://reporting.vfc.com/2011/investing_in_innovation.php
VisioSpringUS
US - Presidential Innovation Fellows ProgramUSUsing DT for public policy makinghttp://www.whitehouse.gov/blog/2014/03/06/presidential-innovation-fellows-round-3-serve-create-innovate
Datascope AnalyticsUSdashboard designhttp://strata.oreilly.com/2013/10/design-thinking-and-data-science.html
AdobeUSused for different product developments; pilot courses for customer service organizatione.g. http://tv.adobe.com/watch/max-2009-video-vignettes/morgan-stanley-matrix-by-morgan-stanley/@Jan_Schmiedgen
PulseUSApp-Co praised by Steve Jobs and acquired for 90Mio in 2010 http://www.afr.com/p/boss/why_design_thinking_is_the_thing_iINUwTYeU70v4GVO5o6DIK
PillpackUSRedesigning the Patient Medication Experiencehttps://medium.com/p/ec8ec3d9b60b@Jan_Schmiedgen
Miraclefeet BraceUSStanford Extreme Affordability: Braces for children with clubfeethttps://vimeo.com/76445878@Jan_Schmiedgen
PulseUShttps://www.pulse.me/@Jan_Schmiedgen
AdaptAirUShttp://www.adaptair.org/@Jan_Schmiedgen
Juntos FinanzasUShttp://ahorrandojuntos.com/index.html@Jan_Schmiedgen
D.LightUShttp://www.dlightdesign.com/@Jan_Schmiedgen
RavelUShttps://www.ravellaw.com/@Jan_Schmiedgen
Chick-fil-aUSRedesign of restaurant spacehttps://vimeo.com/44047852, http://www.chick-fil-a.com/@Jan_Schmiedgen
San Francisco’s Department of Emergency ManagementUSdeveloping the city’s preparedness platform via DThttp://www.emergencymgmt.com/training/Developing-Preparedness-Recovery-Plans-Design-Thinking.html@Jan_Schmiedgen
St. Joseph HealthUSPartnered with IDEO and practiced sceneography to enrich and individualize the patient experience as a part of their branded "sacred encounters" initiativehttps://fd-files-production.s3.amazonaws.com/104859/O21h0d9CvU2LIJjx1UPBfg?X-Amz-Expires=300&X-Amz-Date=20150624T193958Z&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIAIA2QBI5WP5HA3ZEA/20150624/us-east-1/s3/aws4_request&X-Amz-SignedHeaders=host&X-Amz-Signature=da547b0b219bcf74e7e95904c40b315dfa4f994c78a35d852b728b10558add2bElizabeth Korb
Georgia TechUSEmpathy and user understanding that most patient don't like to be stabbed with single needle for vaccinations; lead to microneedle patchhttp://drugdelivery.chbe.gatech.edu/gallery_microneedles.html http://www.fastcodesign.com/3045781/getting-vaccinated-will-soon-be-as-easy-as-putting-on-a-band-aidElizabeth Korb
Metropolitan GroupUSCampaign development, Co-creation of materials and Organizational Development for multitude of government agencies, non-profit organizations and foundationswww.metgroup.com
GoProUShttp://blog.invisionapp.com/inside-design-gopro/
NasdaqUS
New York TimesUS
IKEA + IDEOUS, SEDesign leaders partner to reimagine how we'll interact with kitchens in 2025http://www.conceptkitchen2025.com/Elizabeth Korb
AccentureUS/int.Consultants using DThttp://www.accenture.com/us-en/research/Pages/index.aspxDanjela Huesam
Sternin Positive Deviance InitiativeVNhttp://www.ssireview.org/articles/entry/design_thinking_for_social_innovation
Kickstart WORLDIrrigation Pumps
Anzisha (Center for Entrepreneurial Leadership at African Leadership Academy)Leadership and Entrepreneurship, "in the hope of making a positive change to the continent"http://anzisha.org/content/team
3Mcustomer engagementJeanne Liedtka, Andrew King and Kevin Bennett: Solving Problem with Design Thinking (http://www.amazon.de/Solving-Problems-Design-Thinking-Publishing/dp/0231163568)
P&G: Consumer Products: Swiffer
Sennheiserbuid an Innovation Campus
Toyotaredesigned the customer contact centerJeanne Liedtka, Andrew King and Kevin Bennett: Solving Problem with Design Thinking (http://www.amazon.de/Solving-Problems-Design-Thinking-Publishing/dp/0231163568), http://business901.com/blog1/the-use-of-design-thinking-at-toyota/
PRODAP - IT Public AgencyBRProject management and innovation. Innovation Project Labswww.prodap.ap.gov.br
FrameworkBRConsultant Project Management usind DT - Project Thinkingwww.frameworkgp.com.br
Project ThinkingBRApproach Project Management usind DT - Project Thinkingwww.projectthinking.com
MayfieldroboticsUSBring Ux / HCI to a new dimension --> Dan Saffer, Caroline Gayle? (Info from Bennie)http://www.mayfieldrobotics.com https://techcrunch.com/2017/01/03/home-robot-kuri-is-like-an-amazon-echo-designed-by-pixar/@Jan_Schmiedgen
Pedigree TracksDE/UKTailored menus for dogs based on activity trackinghttps://uk.pedigree.com/tracks@Jan_Schmiedgen
YanmarJPInternal trainingshttps://www.yanmar.com/global/technology/technical_review/2015/1027_7.html@Jan_Schmiedgen
CurioSchoolJPK12 learning program for afternoon education in Japancurioschool.com@Jan_Schmiedgen
Design City KoldingDNKurban planning/innovation management/business development strategy developed with DThttps://www.uni-potsdam.de/nachrichten/detail-list/article/2014-11-27-towards-the-innovation-city-potsdam-kolding-design-city-daenemark-25-november-201.htmlKaren Schmieden
BikeOffUKprevent bike theft with design thinkinghttp://www.bikeoff.org/design_resource/
Chobani JoghurtUSthey use DT to organize everything around user journeysSara Brooks (VA) can make contact@Jan_Schmiedgen
Want to stay up to date on design thinking?

Want to stay up to date on design thinking?

Join our mailing list to receive the latest industry stories and opinions.

You have Successfully Subscribed!

Pin It on Pinterest