A Tough Crowd: Using Design Thinking to Help Traditional German Butchers
Jan31

A Tough Crowd: Using Design Thinking to Help Traditional German Butchers

“If this were a good idea, someone would have done it already”: this is what a design thinking team heard, over and over again, when trying to develop new business concepts for traditional butcher shops in Germany. As design thinkers and fans of wild ideas, they were used to skepticism – but definitely not to the level they’ve encountered in this project with the butchers.

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