How AirBnB uses Design Thinking in Projects – An Example
May08

How AirBnB uses Design Thinking in Projects – An Example

Design thinking and design research inform strategic decision-making on many levels. This is an example of how AirBnB’s Insights team uses data to address current user experience challenges on the platform.

Read More
Design Thinking in China: How Siemens CT Copes with Cultural Issues
Jan10

Design Thinking in China: How Siemens CT Copes with Cultural Issues

Many authors and practitioners see design thinking as an attempt to change a company’s culture. But in every firm the initial situation that design thinking encounters is different. Siemens’ approach “industrial Design Thinking in China” (i.DT) is an example of the crucial role of cultural challenges – and of how flexible design thinking needs to be.

Read More
Page 2 of 212

Pin It on Pinterest