Japan’s largest airline faces the challenges of an inert industry and a risk-avoiding cultural context by establishing a Digital Design Lab: A case story about the spirit of yanchasa, the role of ambassadors in the organization and a new crowdfunding platform for Japan.
In 2004, the Australian Taxation Office (ATO) decided to design and build an enterprise content management system to streamline its publishing process. The first attempt revealed the technology of the day was inadequate for the design of this complicated project. However, 12 years later the ATO now has a world class website which is shaped by daily user feedback and longitudinal unmoderated usability benchmarking.
AirBnB is kind of a role model for »designpreneurship«: Entrepreneurs with backgrounds in design professions who start companies, which increasingly set the tone in an environment of digitalization. We visited Sasha Lubomirsky, the Head of User Research of AirBnB’s »Insights« team, to learn more about design thinking’s role for their current business development.
How Intuit communicates and measures the impact of its design thinking program.
Design thinking’s pledge is that everyone is able to learn certain creative skills and that companies can train to be innovative. Carl Bass, CEO of Autodesk, disagrees: “Not everybody can be a Michael Jordan.”