IBM: Design Thinking Adaptation and Adoption at Scale
Jul07

IBM: Design Thinking Adaptation and Adoption at Scale

How IBM made sense of ‘generic design thinking’ for tens of thousands of people.

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From Stories and Metrics
May13

From Stories and Metrics

How Intuit communicates and measures the impact of its design thinking program.

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One Project Changes the Organization: The Case of Derdack
Oct29

One Project Changes the Organization: The Case of Derdack

Derdack was looking for ways to address their users’ needs in a more structured and systemic way. They had no idea that starting their first design thinking project would not only change their customer’s “wake up experience” but also their corporate culture as a whole.

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