Be rebellious! How ANA is Utilizing Design Thinking to Connect its Past with its Future
Dec12

Be rebellious! How ANA is Utilizing Design Thinking to Connect its Past with its Future

Japan’s largest airline faces the challenges of an inert industry and a risk-avoiding cultural context by establishing a Digital Design Lab: A case story about the spirit of yanchasa, the role of ambassadors in the organization and a new crowdfunding platform for Japan.

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